WHAT'S ON OUR MIND
Latest news AND VIEWS
We like to share some of the great stuff that's happening all around us in our business and our clients' businesses too.
Winning promotional merchandise strategies for 2025
Branded merchandise must no longer be about slapping a logo on a stress ball and hoping for the best. In 2025, it has to be about creating genuine brand experiences and driving measurable impact. Done right, merchandise can spark joy, loyalty and passion in customers and staff, and deliver real ROI. Yet many brand-led businesses […]
Don’t keep it a secret.
How to successfully launch a promotional merchandise webstore We often work with brands who acknowledge that there are customers who would simply love to get their hands on their branded merchandise. Usually they have a brand following that cannot get enough of their products, their social content, their collaborations, the whole nine yards! They’ll be […]
One size does not fit all.
Exploring the impact of custom branded workwear on employee satisfaction and brand identity One size doesn’t fit all – that’s the most important message ORB can give you when it comes to designing workwear for staff. And we want to help you get it right. So let’s start by looking back. It’s been a long […]
Get your TikTok groove on!
There’s been a revolution in ecommerce courtesy of TikTok – the platform that’s transformed online shopping. As an agency responsible for designing and building both the merchandise ranges for sale and the ecommerce stores themselves for a number of household brands (including Scotland’s favourite, Tunnock’s) then we’re seeing this change happening right before our eyes. […]
Back to Berk
Our MD, Fiona, explores the power of nostalgia and its place in the Branded Merchandise world. Nostalgia. We all love a bit of it at times. In our career – looking back on moments that defined us or nearly broke us! In our career relationships even – people that we worked with years and years […]
Making great choices: Off the shelf vs bespoke branded merchandise
Branded merchandise plays a crucial role in how a brand connects with its audience and reinforces its values, whether it’s during an event, a brand redesign, or onboarding new staff – but the way you execute it can make a real difference to how it’s received. Branded merch. It’s often considered too late in the […]
