Exploring the impact of rising average body weight on branded workwear design and production.
In recent years, the UK has witnessed a significant rise in average body weight. According to the Health Survey for England 2022, 28% of adults were classified as obese, with an additional 36% falling into the overweight category, culminating in 64% of adults being either overweight or obese. This upward trend has been consistent over the past few decades, reflecting a broader global pattern. After a Christmas season of overindulgence those statistics are a timely reminder of the issues our country is facing around its physical health.
Implications for workwear sizing
As an agency specialising in the production of clothing and workwear for both B2C and B2B brands, these statistics have direct implications for our industry. The increasing average body size necessitates the production of larger garments, impacting material costs and design considerations. Moreover, sizing inconsistencies can lead to decreased customer satisfaction and loyalty, underscoring the importance of accurate sizing in apparel manufacturing.
Promoting health and wellness through merchandise
While we can't single-handedly resolve the health challenges facing the UK and global population, we can leverage our influence in merchandise development to promote health and wellness among customers and staff. Incorporating items such as fitness trackers, yoga mats, and workout water bottles into our branded merchandise offerings can encourage healthier lifestyles. This approach aligns with a broader movement towards body inclusivity and wellness in the fashion industry.
Making merchandise matter
The rising prevalence of overweight and obesity in the UK presents challenges for the workwear industry, including the need for larger sizes and the associated costs. However, it also offers an opportunity to promote health and wellness through thoughtfully designed merchandise. By addressing these issues proactively, we can better serve our clients and contribute positively to public health initiatives.
Lettuce for lunch anyone?