• Tunnock’s has always supported Scotland – but in Summer 2026 they wanted to show their backing of the team heading to the States.
• Onto the pitch came a fun but very memorable range of items that fans – travelling and at home – could buy to show their love for the national team
• Each item perfectly championed not just Scotland’s beloved national brand Tunnock’s – but also the squad.
• We marketed the campaign on email and social, driving the fans to buy the range online at the Tunnock’s merch store.

• Ideation & design
• Product sourcing & production
• Quality control & compliance
• Email marketing & social content production
• Fulfilment

Most items sold out in a matter of weeks – in fact, they lasted longer than the team did in the competition!

Multiple sightings of people out in the streets wearing their merchandise at home.

And plenty of Tunnock’s hats and tops featured in the huge volume of coverage on social from Boston and Miami.

The Tartan Army roared with Tunnock’s – as did the whole of Scotland.