THE DUKE (ALBANY CLOTHING)

The big request

Create a new clothing brand to celebrate Glasgow’s iconic and famous statue.

what we delivered

  • Trademarking the iconic image was only the start of this fun and infamous project.

  • Our range was designed to let Glaswegians, Scots and tourists get their own piece of Glasgow culture.

  • We created a range of clothing and accessories featuring the famous Duke and traffic cone image.

  • The range included t-shirts, hoodies, jackets, gilets, scarves, swim shorts and more.

Skills used

  • Ideation & design

  • Product sourcing & production

  • Quality control & compliance

  • Sustainable sourcing & ethical management

  • Planning & logistics

  • Fulfilment & distribution

  • Managed ecommerce

Headline results

  • A perfect celebration of Glasgow culture, immortalised on a high quality range of items.

  • Initial sales distribution through online store provided very popular.

  • Range was sold into Glasgow museums to allow further access from a wider audience.

  • Glasgow Airport wanted a piece of the action – The Duke was put on sale for those heading away.

     

Sign up to our newsletter

Keep up to date with all the things that might float your (branded) boat about us, new products and our industry.

We'd love to hear from you

Looking for our help?
© OrbGroup 2024