The big request

Create a new clothing brand to celebrate Glasgow’s iconic and famous statue.

what we delivered

  • Trademarking the iconic image was only the start of this fun and infamous project.

  • Our range was designed to let Glaswegians, Scots and tourists get their own piece of Glasgow culture.

  • We created a range of clothing and accessories featuring the famous Duke and traffic cone image.

  • The range included t-shirts, hoodies, jackets, gilets, scarves, swim shorts and more.

Skills used

  • Ideation & design

  • Product sourcing & production

  • Quality control & compliance

  • Sustainable sourcing & ethical management

  • Planning & logistics

  • Fulfilment & distribution

  • Managed ecommerce

Headline results

  • A perfect celebration of Glasgow culture, immortalised on a high quality range of items.

  • Initial sales distribution through online store provided very popular.

  • Range was sold into Glasgow museums to allow further access from a wider audience.

  • Glasgow Airport wanted a piece of the action – The Duke was put on sale for those heading away.


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