Industry
RETAILService
Managed ecommerceThe big request
Create a new clothing brand to celebrate Glasgow’s iconic and famous statue.
what we delivered
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Trademarking the iconic image was only the start of this fun and infamous project.
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Our range was designed to let Glaswegians, Scots and tourists get their own piece of Glasgow culture.
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We created a range of clothing and accessories featuring the famous Duke and traffic cone image.
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The range included t-shirts, hoodies, jackets, gilets, scarves, swim shorts and more.
Skills used
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Ideation & design
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Product sourcing & production
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Quality control & compliance
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Sustainable sourcing & ethical management
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Planning & logistics
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Fulfilment & distribution
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Managed ecommerce
Headline results
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A perfect celebration of Glasgow culture, immortalised on a high quality range of items.
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Initial sales distribution through online store provided very popular.
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Range was sold into Glasgow museums to allow further access from a wider audience.
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Glasgow Airport wanted a piece of the action – The Duke was put on sale for those heading away.