Industry
TECHNOLOGYService
BRAND ACTIVATIONThe big request
Create branded merchandise that reflected Sony's reputation for innovation while engaging podcast creators at The Podcast Show.
WHAT WE DELIVERED
Developed an audience-led merchandise strategy inspired by the podcast creator community.
Skills used
- Creative ideation
- Audience insight
- Product sourcing & production
- Project management
- Quality control & delivery
Headline results
A memorable event experience aligned with Sony's brand and audience.
Created memorable brand touchpoints that resonated with podcast creators and complemented Sony's innovative presence at The Podcast Show
