Irn Bru

The big request

Create a pop-up shop to sell “must-have” Irn Bru items for the duration of the Glasgow 2014 Commonwealth Games.

what we delivered

  • Designed, sourced and produced 20 fun and irreverent (phenomenal!) items.

  • Built and managed the pop-up store at the event.

  • Created great excitement and interest in the brand from locals and international visitors alike.

  • Supported the holistic brand strategy in putting the brand in front of people in memorable and engaging ways.

Skills used

  • Ideation & design

  • Product sourcing & production

  • Quality control & compliance

  • Sustainable sourcing & ethical management

  • Planning & logistics

Headline results

  • Over 150,000 visitors to the pop-up store.

  • Over 37,000 items sold in 10 days.

  • Won BPMA and COGS awards for best merchandise.

  • The pop-up success led to the merchandise being put on sale at Glasgow Airport and online – much to brand fans delight.

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