Industry
FMCGService
Branded merchandiseThe big request
Create a pop-up shop to sell “must-have” Irn Bru items for the duration of the Glasgow 2014 Commonwealth Games.
what we delivered
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Designed, sourced and produced 20 fun and irreverent (phenomenal!) items.
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Built and managed the pop-up store at the event.
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Created great excitement and interest in the brand from locals and international visitors alike.
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Supported the holistic brand strategy in putting the brand in front of people in memorable and engaging ways.
Skills used
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Ideation & design
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Product sourcing & production
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Quality control & compliance
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Sustainable sourcing & ethical management
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Planning & logistics
Headline results
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Over 150,000 visitors to the pop-up store.
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Over 37,000 items sold in 10 days.
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Won BPMA and COGS awards for best merchandise.
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The pop-up success led to the merchandise being put on sale at Glasgow Airport and online – much to brand fans delight.