Industry
ConstructionService
Branded MerchandiseThe big request
Produce a range of desirable merchandise for Gap Group’s UK depots to use as customer incentives to purchase.
WHAT WE DELIVERED
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- A diverse and quality set of products all in line with the brand positioning and industry sector.
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- Products chosen specifically to appeal to target audience.
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- Cost-effective sourcing of items from UK and abroad.
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- Simple webstore for easy call off of stock for Marketing Dept to allocate out to depots.
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Skills used
- Ideation and design
- Product sourcing and production
- Quality control and compliance
- Sustainable sourcing and ethical management
- Planning and logistics
- Fulfilment and distribution
- Managed ecommerce
Headline results
- Connected thousands of customers with the brand with some memorable merch.
- Supported the incentivisation strategy effectively.
- Provided products that are practical but still engaging for the target audience.
