Industry
TOURISM & LEISUREService
BRANDED MERCHANDISEThe big request
Launch a bespoke range of premium merchandise with a first ever online souvenir shop this iconic overnight train journey.
WHAT WE DELIVERED
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- An exclusive range of high-quality branded souvenir merchandise to suit all passenger types and ages – from toy stags to whisky glass sets!
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- Items that would prove a fantastic memento of their first trip (or return trip) on this exceptional travel experience.
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- Within the range, some stunning items featuring beautiful imagery of the places seen on the journey – as well as some featuring the exclusive Caledonian Sleeper tartan.
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- Pet merchandise for all of those wanting to take something special home for their furry family member.
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- A simple user interface to allow quick and easy ordering for all the enthusiastic lovers of the Caledonian Sleeper.
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Skills used
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- Ideation & design
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- Product sourcing & production
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- Quality control & compliance
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- Sustainable sourcing % ethical management
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- Planning & logistics
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- Fulfilment & distribution
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Headline results
- Too early to share – but high hopes of a successful launch.
- But we expect passengers to love having the opportunity to take home something that commemorates this fantastic rail experience!