Caledonian MacBrayne

The big request

Give customers another way to remember a trip on the ferries.

what we delivered

  • A range of bespoke maritime-themed souvenirs, toys and clothing.

  • Made available to the public to buy on their travels.

  • Designed and built an online store to allow for at-home demand.

  • Product innovation to keep interest high.

Skills used

  • Ideation & design

  • Product sourcing & production

  • Quality control & compliance

  • Sustainable sourcing & ethical management

  • Planning & logistics

  • Fulfilment & distribution

  • Managed ecommerce

Headline results

  • Captain Bear toy sold out in record time.

  • Hugely popular items created a valuable income stream including the Caledonian MacBrayne ferry brick kit.

  • Brand engagement and interest from locals and tourists alike.

  • Increased visitor traffic to the website.

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