Industry
AUTOMOTIVEService
BRANDED MERCHANDISEThe big request
Produce a bespoke Highland Cow plushie to support AC’s shirt sponsorship deal of Scottish Rugby.
WHAT WE DELIVERED
- Something the fans would recognise and love!
- A bespoke, 22cm Highland Cow plushie.
- Featuring the unique Arnold Clark tartan.
Skills used
- Ideation & design.
- Product sourcing & production.
- Quality control & compliance.
Headline results
- Increased brand visibility during coverage of the Six Nations matches.
- Positive association for Arnold Clark and Scottish Rugby strengthening fan engagement.
- Reinforces Arnold Clark as an innovative and community-focused brand.