As the European Championships unfold, there has been a great display of some stunning football kits. These uniforms are more than just a regular item of clothing and do a great job of capturing the culture and heritage of the respective nations. Seeing the united floods of fans sporting their home countries colours got us thinking how branded workwear can benefit your workforce.

For many fans worldwide, national team logo and colours are instantly recognisable, increasing brand visibility wherever the team travel. Your branded workwear can bring the same benefits by making every interaction a potential avenue for growing brand image and building trust with potential clients through successful branding. This can work as a cost-effective method of marketing as it allows for constant brand exposure without the huge recurring costs.

Playing for your national team holds a certain level of passion, pride and unity for all those who wear the countries historic colours. Just like these jerseys, branded workwear presents a professional image that can boost the feeling of togetherness within the team by reminding them of “who they play for”. Just as the players in the tournament are proud to wear their colours, your business can benefit greatly from some proper branded merchandise. .