SERVICES
Strategic merchandise solutions
Introducing ORB360 where we weoponise merchandise to your competitive advantage!
Introducing ORB360 where we weoponise merchandise to your competitive advantage!
Every opportunity to have an interaction with a customer/client/employee has to be treasured. When we treat merchandise as “promotional”, we fail to do that. But every merchandise supplier in the industry gets this wrong. Not ORB, we’re blazing a trail.
In business today, you are measured on your ability to spend wisely and produce positive outcomes. Acquisition, retention, loyalty. Success is measured in revenue and profit, and it is your responsibility to deliver value. So why is it, merchandise, is left to the last minute, often delegated to a junior person, and often defaults to “logo slapped on item”.
We are changing that one brief, one business, one brand at a time. (If you want to read more about our Managing Director’s view on the extinction event needed in our industry click here How promotional merchandise can be transformational | Orb Group)
Making merchandise meaningful is our goal and there is nobody else in the market doing this.
Our principles are simple.
Merchandise is a brand activation opportunity. To get it to payback (generating commercial returns) it needs to add value (and not be a cost that steals precious budget).
To do so we must treat it with the respect that all other marketing disciplines get. By lasering our efforts in the first instance on the audience. By understanding who they are, where they are, what they are. By determining their needs, motivations, behaviours.
We then need to respect it as a discipline by truly getting into the DNA of the brand that the merchandise will come from. What it its essence, proposition, promise? What core values does it stand for? How does it present itself to market in style and tone?
With both those building blocks in play, we can then develop merchandise solutions that are functional (of use), emotional (enhancing the recipients’ understanding of, and feelings for, the brand), sociable (items they will proudly share in real life).
The magic formula:
Promo merchandise is losing relevance. Carefully crafted, customer focused brand merchandise is delivering in spades.
Tastes are far more discerning than they used to be.
Expectation is of a “High Street” brand experience not a giant logo shouting from the item.
Brands are judged harshly when they fail to understand their audience.
We owe it to the planet to create items people want and don’t discard.
Value has to come in ensuring every item is wanted not thrown away.
Consumers want more than just a functional transaction – they want a holistic brand experience.
Old terms like B2B and B2C are becoming increasingly redundant. We’re all human. We all like what we like, whether we are receiving it at work or at home. Arguably the iconic “fanbrands” have the best opportunity to truly weoponise merchandise.
Whilst all brands still can benefit from strategic merchandise given away to audiences to support awareness, interest, consideration, purchase or even loyalty. Then we know there are brands who can go one step further and sell merchandise to their loyal, devoted brand advocates.
ORB360 can help you define a strategy that takes your market to these brand fans. We can design and build not just the merchandise ranges but also the ecommerce platforms (and marketing campaigns) that will provide the opportunity for purchase.
Our remit:
Your expectation:
