There’s been a revolution in ecommerce courtesy of TikTok.
The platform has transformed online shopping
And as an agency responsible for designing and building both the merchandise ranges for sale and the webstores themselves for a number of household brands (including Scotland’s favourite Tunnock’s) then we’re seeing this change happening right before our eyes.
Once simply a platform for viral dance trends (Maps by Yeah Yeah Yeahs anyone?) and short videos (who doesn’t love Ryanair on TikTok) , it has now evolved into a retail powerhouse. Its seamless integration of entertainment and e-commerce is reshaping the online shopping experience, and brands are reaping the benefits in record-breaking numbers (from L’Oreal to Zara, Jif to Gymshark).
Grab your online shopping bags!
TikTok Shop, the platform’s in-app shopping feature, is at the forefront of this transformation. With users able to purchase products directly from videos or live streams without leaving the app, TikTok is delivering the kind of frictionless shopping experience today’s consumers’ demand.
The results speak volumes: TikTok Shop achieved daily sales of £6 million in October 2024 and is rapidly gaining traction across the UK, US, and other key markets. This shift has been fuelled by a unique combination of viral content, influencer collaboration, and live-streaming events.
Why is it a game-changer for brands?
1. Live shopping drives real-time engagement
Live streaming has become a critical tool for brands, enabling them to connect with audiences in authentic, immediate ways. TikTok’s live shopping events allow brands to showcase products in real-time, answer questions, and offer exclusive deals. This interactive approach has proven especially popular during seasonal peaks, like Christmas, when TikTok Shop experienced a surge in activity as brands turned to live streams to drive holiday sales.
2. The influence of authentic creators
TikTok’s creator ecosystem is a goldmine for brands. Collaborating with influencers allows products to be featured in authentic, relatable ways that resonate with audiences.
For example, beauty influencer Mitchell Halliday earned £1 million in just 12 hours by showcasing his brand on TikTok, demonstrating the immense power of creator-led marketing.
3. Viral trends that sell
TikTok’s algorithm is unparalleled in its ability to create viral trends. Whether it’s a new beauty product or a kitchen gadget, TikTok’s personalised content recommendations ensure that products land in front of the right audience.
Trends like #TikTokMadeMeBuyIt have turned ordinary items into overnight sensations, driving millions in sales.
How can we help you leverage TikTok’s success?
For Orb Group and the brands we represent, TikTok presents an unparalleled opportunity to reach new audiences and drive sales.
By adopting the following high-level strategies, we can help clients capitalise on this inspirational and highly creative channel
- Embrace live shopping Live streaming events can create buzz and encourage impulse purchases. By showcasing products in real-time and offering exclusive promotions, brands can build a sense of urgency and community among TikTok’s engaged users.
- Collaborate with influencers Partnering with TikTok creators who share a genuine connection with their audiences will amplify brand visibility and credibility. The key is finding influencers who align with the brand’s ethos and target demographic.
- Create content that speaks to trends Success on TikTok relies on understanding its culture. Engaging, trend-driven content that entertains while subtly promoting products can build trust and encourage purchases without the hard sell.
- Leverage TikTok Shop’s features By fully utilising TikTok Shop’s tools - shoppable posts, in-app storefronts, and seamless checkout options—brands can streamline the path to purchase, ensuring the journey from discovery to transaction is as smooth as possible.
Need some evidence?
Check out some of these fun stats about the platform
https://www.yellowhead.com/blog/tiktok-facts-and-stats/
Or look at some of these brands killing it on TikTok
(Sorry, we slipped into yoofspeak)
The future’s bright, the future’s TikTok
TikTok is more than a platform; it’s a phenomenon that’s reshaping how people discover and shop for products.
Let us help you and turn your merchandise into a new revenue stream for your brand.
Now let’s get back to learning some Jason Derulo moves.