93 days to go. Until Christmas. Which is zero time in merchandise world. Well, zero time if you work with an average merchandise agency! (We can magic things up in record time). But, as we all know, during the festive season in particular, its the thought that counts (or that's what I have to say to myself when I open presents from the family). So let me ask. If you're a brand owner, have you thought about it yet? How you'll make the most of the silly season? Black Friday. Cyber Monday. (A new festive range of merchandise for all your brand fans perhaps?). Will you spread goodwill with your customers and staff (gift bags maybe?). Will you say a big thank you to loyal audiences for their custom (a special branded something rather than money off or a voucher for someone else's brand!)? Will you use the season for a glowup of yours (and help announce it to the world with memorable in-the-hand items recipients can proudly share)? Memories of this little ORB festive treat for a much-adored beer sparked my thinking. Make sure you don't leave your thinking until its too late!