Inspired by how fans described the original doughnut and its “lip-gloss like” shine, we created a fully bespoke Strawberry Gloss Lip Gloss. Designed to mirror the colour and gloss of the doughnut itself, it launched as a limited-edition item that extended the relaunch into a physical, shareable moment people actively queued for and talked about.

• Creative ideation and concept development
• Product design
• Product sourcing and production
• Compliance and safety testing
• Quality control and delivery

500+ fans attending the Strawberry Gloss launch event in person.

A limited-edition giveaway driven directly by customer insight and nostalgia.