Only in Britain could a sausage roll be considered worthy of waxwork status — and yet, here we are. Greggs’ iconic pastry has officially joined the likes of Adele, Stormzy and King Charles at Madame Tussauds.

It’s the first food item ever to make it in, and honestly, we get it. The Greggs sausage roll isn’t just a snack. It’s a national treasure. A flaky little symbol of everyday joy, 4am taxi ranks and cold morning commutes.

From a brand perspective, it’s a masterstroke. Greggs knows who they are, they lean into the humour, and they never miss an opportunity to remind us why we love them.

Long live the sausage roll. And the marketing team behind it