In 2022, the average weight of men in the UK was 85.8 kg, up from 78.9 kg in 1993. For women it was 72.8 kg, up from 66.6 kg in 1993.
In fact, the average BMI for most demographics in England is now classified as overweight.
After a Christmas season of overindulgence those statistics are a timely reminder of the issues our country is facing around its physical health.
And as an agency producing clothing and workwear month in month out for B2C and B2B brands, it has a direct impact on the advice we offer regarding sizing.
There is an ugly truth that we are having to produce bigger (and bigger) merchandise to fit the recipients of the clothing and workwear we are developing.
And that has an impact on cost (more material as a simple example).
The good news is we can use our influence when developing brand merchandise to encourage health and wellness for customers and staff alike. In fact, often you’ll find ideas around fitness trackers, yoga mats, water bottles (for workouts) and more. And although ORB can’t solve the health problems of the UK (and global population) we can at least try and give it a nudge in the right direction.
Lettuce for lunch anyone?
In fact, the average BMI for most demographics in England is now classified as overweight.
After a Christmas season of overindulgence those statistics are a timely reminder of the issues our country is facing around its physical health.
And as an agency producing clothing and workwear month in month out for B2C and B2B brands, it has a direct impact on the advice we offer regarding sizing.
There is an ugly truth that we are having to produce bigger (and bigger) merchandise to fit the recipients of the clothing and workwear we are developing.
And that has an impact on cost (more material as a simple example).
The good news is we can use our influence when developing brand merchandise to encourage health and wellness for customers and staff alike. In fact, often you’ll find ideas around fitness trackers, yoga mats, water bottles (for workouts) and more. And although ORB can’t solve the health problems of the UK (and global population) we can at least try and give it a nudge in the right direction.
Lettuce for lunch anyone?