Irn-Bru is a Scottish carbonated soft drink, often described as “Scotland’s other national drink”.
We worked together with Irn Bru in creating a highly impactful retail merchandise pop up store for the 2014 Commonwealth Games.
We were tasked with implementing their ecommerce merchandise webshop in line with their global planned cost savings.
The Award Winning Integrated Marketing Campaign was a focal point in the centre of Glasgow supported by TV, Digital, PR, Radio and Press with merchandise at the heart.
Over 37,000 pieces sold in 10 days, Over 150,000 people visited the store.