Tennent’s & C&C Group

Orb have worked with C&C Group for over 8 years. Servicing their brands, such as Tennents, Magners & Blackthorn. Our relationship with the Group allows us not just to work with their complete range of merchandise but also fully support their national and international sales teams.

Each year we are tasked with the development of their sales tools. This allows their sales teams to perfectly represent and support all their portfolio brands to retailers. We work with C&C to fully implement a supported sales strategy.

We work with the C&C Sales Team in identifying the products that fully represent all of their brands and also empowering their sales staff.

At Orb, we understand the importance of Sales Teams and their requirement to fully represent each of portfolio their brands… we like to call them Ambassadors!