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Promotional Merchandise

Under my Umbrella, ella, ella!

By | Events, Promotional Merchandise | No Comments

Summer is fast approaching and as you know for the UK and especially us here in Scotland this means rain more than sunshine.   With that in mind how about showcasing your logo on a golf or telescopic umbrella.

The number one criteria for success with promotional gifts is their usefulness to the recipient, if an item is useful it will be well received and it will be kept and used, meaning any message will be repeatedly seen. Printed umbrellas are of course useful all year round and not just for the sodden British summer time!

I think everyone in the UK has an umbrella or has at least used one at some time or other.  Thinking about that, imagine the continuing advert of a branded umbrella being paraded about the streets of the UK.  Branded umbrellas are seen to be expensive and the more panels you have printed, the more expensive they are.  However, what about having one panel printed with your logo – this is still very effective and keeps the price down. With a large range of styles and colours you can get creative and make them really stand out without blowing your budget.

The print on any promotional items is important, less is often more, these products are not business cards but promotional gifts and subtle branding, or creative branding is far more interesting and umbrellas with their huge print areas, all 8 panels, and with access to the very latest print technologies really can be turned into something special and provide a return on your investment.

In the words of ole blue eyes himself ‘Every time it rains…it rains pennies from heaven’ so contact our team here at Orb to order your umbrellas and “there’ll be pennies from heaven for you and me”!

 

Karin

The hottest seat at Marketing Week Live 2017

By | Events, Marketing Week Live 2017, Promotional Merchandise | No Comments

At the beginning of March, myself, Theresa and Gerry took our purple couch to Marketing Week Live 2017. The annual event at the London Olympia in the heart of Kensington is the place to catch up with all that’s new in the world of marketing.

From what’s hot in the world of promotional merchandise to the latest innovations in traditional media, the two-day event is the place to find out what’s available. We love it as it’s a chance to talk face to face and all importantly get a hands-on feel for what’s happening.

This year Innocent’s CEO Douglas Lamont and global director of loyalty, customer insight and analytics at Marks & Spencer Nathan Ansell, were the hottest speakers. They imparted their wisdom along with industry leaders in every sector of marketing making it a brilliant event for everyone attending and exhibitors alike.

For our team, it was a great opportunity to liaise with some new faces from Bosch Group, Ministry of Sound and William Hill.  We also caught up with our partners from the BPMA and said hello to many of our existing clients like Allianz, Club Wembley and Tottenham Hotspur FC.

Our new couch, upholstered in our trademark purple and complete with Orb cushions was a huge hit. Everyone complimented our vibrant stand and wanted to have a seat! Even our new furry friend called Freckles from Met Police couldn’t resist a seat beside Pamela at the show.  It wasn’t long before he discovered the Tunnocks tea cakes.  When you’re that busy a little bit of time out, a sugar boost and a chat are absolutely necessary. We’re sure the addition of some very Scottish treats in the shape of Tunnock’s Teacakes sweetened the deal!

Our impressive portfolio of clients wowed a lot of curious marketers at the event and we are looking forward to following up with all leads from the show and successfully delivering promotional merchandise solutions.

Pamela Docherty

Don’t get stuck on your Supermarket Sweep!

By | Promotional Merchandise, Retail | No Comments

A new £1 coin is coming into circulation in March 2017!!  The Royal Mint are introducing the new 12 sided £1 coin to replace the existing coin – this will be the first time the coin has been redesigned in more than 30 years!

Anti-counterfeiting features of the new 12-sided coin include its distinctive multi-sided shape and dual-metal design, with a gold-coloured outer ring and a silver-looking centre.  It will also boast a hologram-like image that looks like a £ symbol or a 1 when viewed from different angles.

The current ‘round pound’ will stop being legal tender on October 15th 2017, meaning you have just a few months to spend or save your coins.

Supermarkets from Asda to Sainsbury’s are gearing up for the change and have or are in the process of adapting their trolleys to make them compatible with the new coin shape.  Millions of pounds have been spent converting vending machines, lockers and trolleys already, and work will continue during the upgrade period.

On the plus side for business, trolley coins are extremely handy, and the switch provides a great opportunity for long-term brand visibility.

Our popular Trolley Coin Keyrings are already available in the new shape and can be branded on one or both sides with your logo, brand or message.

If you would like to make the switch to the new style Trolley Coin, please just get in touch.  Origination will be Free until 31st March on this new product.

Contact me here or email me at julie@orbgroup.co.uk