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March 2017

The hottest seat at Marketing Week Live 2017

By | Events, Marketing Week Live 2017, Promotional Merchandise | No Comments

At the beginning of March, myself, Theresa and Gerry took our purple couch to Marketing Week Live 2017. The annual event at the London Olympia in the heart of Kensington is the place to catch up with all that’s new in the world of marketing.

From what’s hot in the world of promotional merchandise to the latest innovations in traditional media, the two-day event is the place to find out what’s available. We love it as it’s a chance to talk face to face and all importantly get a hands-on feel for what’s happening.

This year Innocent’s CEO Douglas Lamont and global director of loyalty, customer insight and analytics at Marks & Spencer Nathan Ansell, were the hottest speakers. They imparted their wisdom along with industry leaders in every sector of marketing making it a brilliant event for everyone attending and exhibitors alike.

For our team, it was a great opportunity to liaise with some new faces from Bosch Group, Ministry of Sound and William Hill.  We also caught up with our partners from the BPMA and said hello to many of our existing clients like Allianz, Club Wembley and Tottenham Hotspur FC.

Our new couch, upholstered in our trademark purple and complete with Orb cushions was a huge hit. Everyone complimented our vibrant stand and wanted to have a seat! Even our new furry friend called Freckles from Met Police couldn’t resist a seat beside Pamela at the show.  It wasn’t long before he discovered the Tunnocks tea cakes.  When you’re that busy a little bit of time out, a sugar boost and a chat are absolutely necessary. We’re sure the addition of some very Scottish treats in the shape of Tunnock’s Teacakes sweetened the deal!

Our impressive portfolio of clients wowed a lot of curious marketers at the event and we are looking forward to following up with all leads from the show and successfully delivering promotional merchandise solutions.

Pamela Docherty

Mr President… Promotional Items DO work!

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The Proof that Promotional Items DO work – Case & Point, Donald J Trump.

People often ask, does promotional merchandise actually work? Does it really enhance your brand, or is it even noticed by the general public? So ladies and gentlemen, let me introduce Donald J Trump, the man who has reportedly spent in the region of $11.5m on branded promotional merchandise, a hefty figure compared to Clintons $2.4m within the same Presidential campaign period in 2016!

There are many examples of how you can make branded merchandise work for your brands gain, but to see it on the scale that Trump elevated it to is incredible. Almost overnight the humble 5 panel baseball cap was catapulted into the limelight with images of Trump and his beloved hats shown on news channels and social media pages all over the world, with the now iconic Make America Great Again slogan. It is with these caps, tshirts and banners that Trump articulated his message to the masses, he used simple colours, basic text and language and in the end his products worked for him, and possibly had a significant impact on the voting public which inevitably won him the Presidential Election. If that isn’t your merchandise working for you, then I don’t know what is!

If you too would like to find out how Orb can you help your brand, get in touch.